From Mine to Met Gala | The Billion-Dollar Strategy Behind XXL Emeralds
Jewelry
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6m 29s
Step into the hidden world behind 2025’s most jaw-dropping red carpet jewelry. This isn’t just about sparkle — it’s about strategy, scale, and power. From the 241-carat Colombian emerald worn by Priyanka Chopra at the Met Gala to Bella Hadid’s sculptural emerald moment at Cannes, these XXL gemstones represent a high-stakes game of heritage and precision. In this video, we uncover how the world’s top jewelry houses source rare stones in private auctions, study and shape them for years, and finally decide how they’ll make their debut — as one iconic centerpiece or many smaller masterpieces. These stones are more than jewelry — they’re weapons of visibility, legacy, and bold creative vision.
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