Innovation, Engineering, & Space-Age Aesthetics with De Bethune’s Pierre Jacques
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23m
De Bethune is celebrated for its horological innovation and engineering, superior finishing, and space-age aesthetics. Founded in 2002, the brand is the vision of Denis Flageollet, a ‘mad scientist in the watchmaking realm,’ to quote Tim Mosso, who had the opportunity to interview CEO Pierre Jacques during Dubai Watch Week.
Tim and Pierre discuss the philosophy of De Bethune in the context of its tagline, which translates as ‘watchmaking art in the 21st century.’ The brand unites innovation, new materials, and a new way of thinking with a centuries-old art form, producing the dream-worthy spectrum of timepieces within De Bethune’s varied collections. From the ever-elegant DB25 Starry Varius, to the (quite literally) illuminating DB28GS Grand Bleu, and the brilliantly oxidized DB28 Yellow Tones, these are not mere ‘toys for boys.’ This is watchmaking.
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