The History of Panerai
The Classroom
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10m
How did the Panerai Radiomir and Luminor watches become so iconic?
The PAM 911 is the last of the Paneristi references from the brand. How did we get to this point? It all started in 1860 with Giovanni Panerai and his watchmaking school in Italy. Guido Panerai took over at the turn of the century and began making dive watches and other diving instruments for the Italian navy. At this point, the young brand wasn't making consumer watches, and even partnered with Rolex to make their dive watches.
By 1956, the brand was innovating dive watches with what became the iconic Luminor crown guard while eventually selling consumer watches out of a small boutique in Florence. So how did the company go from this small boutique to the iconic worldwide luxury watch brand that it is today? It all has to do with Sylvester Stallone, the Vendome family, a controversial move to Switzerland, and the still-active fan-curated website called panaristi.com. Tune in to get the full story!
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