Buying a luxury watch as a gift seems like the ultimate 2023 holiday gifting idea. But watch collectors are notoriously difficult people to please. Instead of spending over $10,000 on a Rolex Submariner, consider fun alternatives like the $400 Blancpain x Swatch Scuba Fifty Fathoms. Often, the most enjoyable watches are the ones that cost the least to buy, and the sentiment of the gift overshadows the price of the present when the option of Casio, Swatch, or other affordable watches is considered.

Shopping for a luxury watch and hoping to find a match can be a minefield unless you use the advice in tonight's show. Set a budget for the watches, buy cheap watches, include the proof of purchase for the return of a mid-priced watch, or know exactly what the recipient wants. For truly high horology, expensive watches, don't hesitate to ask exactly which Rolex, Patek Philippe, or Audemars Piguet a person wants to receive.

The Rolex Submariner is the most iconic dive watch in the world. And a Rolex Sub would be the ultimate holiday gift... unless the recipient had his heart set on a Rolex Daytona. Instead of paying $10,250 for a Rolex 126610, buy the hottest dive watch of 2023, the Blancpain X Swatch Bioceramic Scuba Fifty Fathoms. As the successor to the blockbuster 2022 Swatch x Omega Speedmaster Moonswatch, the Scuba Fifty Fathoms is a $400 mechanical dive watch based on the legendary Blancpain Fifty Fathoms. Its Swatch Sistem51 automatic movement is more interesting to watch collectors than the quartz caliber of the Moonswatch, and the variety of colorful options ensures everyone can get his favorite color.

Mid-priced watches from Oris, Longines, NOMOS Glashutte, and Bulova offer a middle ground for those who wish to give a luxury watch as a gift and have somewhat more confidence about what the recipient of the gift would enjoy. When buying very expensive high luxury and exotic watches, it is best to ask exactly what a person would like to receive or to set a budget and go shopping together for the watch.

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