Are the "Holy Trinity" the most important watch brands on the market? C'Q the Watch Guy is here to explain why these brands are so "holy" and break down a little bit of their history.

Stay tuned to the end to learn what C'Q would put in his Holy Trinity of Watch Brands.

CQ is back in the teacher's seat! Today's topic is a history lesson, looking back at watch brands that went by the wayside or have changed into a different type of company in modern times. Lots of watch brands have come and gone, whether it be because lack of consumer base, the Quartz Crisis, or ...

Have you ever wondered how a watch works? Forget complications. We're talking a time-only watch. It's a machine on your wrist, so let an expert watchmaker break it down for you.

Michael Michaels is back and he's bringing his knowledge as a master watchmaker to help explain how a watch actually w...

How did the Panerai Radiomir and Luminor watches become so iconic?
The PAM 911 is the last of the Paneristi references from the brand. How did we get to this point? It all started in 1860 with Giovanni Panerai and his watchmaking school in Italy. Guido Panerai took over at the turn of the centur...

randing and Marketing in the Watch Industry is interesting when broken down and analyzed. Big brands such as Rolex, Patek Philippe, and Omega don't necessarily have to market their product the same as an independent brand or other big brands. Then there are big brands like Richard Mille, Hublot, ...

Mike Michaels is back in the chair, and our master watchmaker has no-nonsense knowledge to impart on materials used in watchmaking. Whether it be bronze or gold, steel or tantalum, all materials have pros and cons and special characteristics that make them unique. Which material appeals to you th...

Ever wonder how or why certain brands pick certain athletes, celebrities, and personalities to rep their watches in public? From the organic partnership of Sylvester Stallone and Panerai to the natural selection of Tiger Woods by Rolex, there's underlying reasons how brand ambassadors happen and ...

Whether it's a stainless steel Rolex Daytona or the historic Panerai Luminor Bronzo, the value of these pieces have skyrocketed for multiple reason. Josh helps explain how certain watches have increased in pricing including the Patek Philippe Nautilus, as well as naming some brand's most iconic w...

Mike Michaels, master watchmaker, is here to give us a history lesson! Mike is talking watchmakers who have both impacted him personally and the industry as a whole. From John Harrison with the first marine chronometer to Abraham Breguet with watch parts innovations like the tourbillon to George ...

CQ's here to talk about one of the most useful complications and the difference between triple, complete, annual, and perpetual calendars, with a few more calendar complications mixed in there! CQ also touches on some history of the complication like the first Rolex Datejust and the ancient Greek...

The watch industry is big...like really big. With countless amounts of brands in Switzerland alone, it gets hard keeping track of who is who. But, in fact, a lot of our favorite brands like IWC, A. Lange & Sohne, Omega, and others are actually owned by 1 of 3 major watch conglomerates. LVMH, Rich...

We're all here because we love watches, but we've also at some point or another questioned why we have to spend so much money for a quality timepiece. Well, Josh Thanos is here to help us understand and break down where all of that money is going. Between artisans, research and development, marke...

So you just dropped all that money on a new piece but want to know how to make sure it stays in tip-top shape? Mike Michael's got you covered! Our master watchmaker is on deck to talk about preventative practices that help maintain a watch over the long haul such as avoiding automatic winders and...

Watches are a great way to say something about your character and who you are, so it makes perfect sense that watches have appeared on actors' wrists since the beginning of cinema. Whether it's Batman's Jaeger-LeCoultre Reverso or James Bond's Omega Aqua Terra, every watch says something about th...

Rolex is a house built on design; we know watches like the Daytona, Submariner, GMT Master, and Datejust on sight; why don't we know who designed them? While Rolex subsumes the watch’s designer to the sanctity of the Rolex brand, most modern luxury watch brands are eager to promote the image and ...

Have you ever bought a luxury watch online? Been tempted by someone selling something for lower than you've seen other places? The world of online watch shopping is growing at an exponential rate and more and more watches can be found online from a variety of dealers. So how do you avoid fakes, f...

Got a watch you've had for years that you're trying to figure out if it needs an overhaul? Well Mike is here to break down what happens, when you should send in your watch for service, how long the process takes, and why your watch needs it!

When should I send a watch in for an overhaul? Why do ...

Rolex, its followers, and the watch community as a whole have an interesting way of coming up with Rolex terminology, nicknames, and "fancy" terms to describe parts of Rolex products and certain models. But what exactly do they all refer to?

Jon Callahan is next up in the chair to give us all a...

We're starting the new season by giving an in-depth history of Audemars Piguet. How did this power house come to be? Jules Audemars and Edward Piguet were two master watchmakers, but could either of them envision what their company would become? The brand has had a lot of "firsts"; the first minu...

While some of the biggest independent brands are names like Rolex or Patek Philippe, there are some serious rising stars in the independent category that deserve attention. Let's just say the "future" for watchmaking is bright. Although names like F.P. Journe, Laurent Ferrier, and Vianney Halter ...

We all love when new innovations are introduced in the watch industry. Different trends and times warrant different styles and demands when it comes to the finish and functionality of watches. Creating watches that fulfill these needs is tough for brands until they decide to step out of their com...

Michael breaks down the most famous, or some of the most renown, manual wind and automatic calibers throughout the history of watchmaking. Mike touches on hand-wound and self-winding calibers such as Lemania, Venus, ETA, Zenith, and Valjoux that were produced by these companies for use by brands ...

Just like most things in life, there is a spectrum for watches. Today, Jon takes us through some of the options under the $3500 price point which happens to be the largest and most saturated price segment in the watch industry. There are plenty of options and lower-priced brands such as Oris, Ham...

Have you ever wondered why servicing your watch is so important, or how frequently you should have your watch serviced? There are many reasons as to why having your watch serviced regularly is crucial to it's health, but today Michael is just focusing on teaching about water resistance and how it...